Chubiyojo "Captain" Umoru

🔊 as "Choo-Bee-Yaw-Jaw"

I ❤ building ecosystems/teams that do meaningful work.

. . You see, that's the thing ABOUT ME . .

Emmanuel Chubiyojo Umoru is a multi-disciplinary creative and strategist whose values and life's work sit at the intersection of design, strategy, technology, and community.

His work in the last 11 years has comprised strategizing, conceptualizing, designing, leading work streams, consulting for and volunteering in startups, construction firms, faith-based organizations, NGOs, youth groups, and design/tech-based communities.

He is currently focused on:

  • User Experience Architecture
  • More details on Linkedin

He is also interested in growing and nurturing communities around these focus areas.

Design Approach

1
L : U : D

Listen to stakeholders + Understand their pain points + Define & Distill the problem (using first principles approach)

2
Research

Use distilled problem essence to conduct research, surveys, interviews (by self or with research teams.).

3
Conceptualize

Translate insights from research findings into initial concepts: site/product maps, user flows, wireframes, etc.

4
Feedback

Acquire stakeholder buy-in: present initial concepts and align design direction with stakeholder goals.

5
Refine

Refine initial concepts using insights from Feedback phase while keeping a bird's-eye view/big-picture focus.

6
Develop

Unleash all the "guns": full-on user interface design, interaction design (usually by self or with a team.).

7
Ship

Test/audit product architecture before handover to code team + Quality control + Usability testing

8
Improve

Repeat steps phases 1-7 with feedback from the "field", adjustments to design direction and execution.

Design Philosophy

1. Good design is as resourceful design as possible — the most impact on only the necessary footprint.

2. Do meaningful work — humane and germane work, fit for the times and futuristic in outlook.

3. There is power and much gain in effective design — good design can be fancy but keep it practical.

4. Bring both value and authenticity to the table at all times — possible via a premium mindset and a resourceful work ethic.

5. Keep It Simple Sweetheart — K. I. S. S — Your users don’t need the stress, and neither do you.

6. Keep an open mind: no matter how brilliant thou art, you are a vessel for great design, not the source.